Seven touch points your law firm web design must have
Excellent web design is important to any market, but when it comes to making your legal services available to your target audience, form and function become increasingly important.
Law firms live from being perceived as trustworthy. Your website is your company’s virtual home, and the way it is designed can either attract new customers or turn them away.
Everything from your domain name to your color scheme contributes to the general perception of your entire business. And even small details can help your prospect decide to call instead of your competitors.
Here are seven non-negotiable touchpoints that must be included on your website design.
Great user experience
This is a collective term that covers a lot of the details, but it absolutely belongs to number one on this list. The user experience includes every moment the visitor interacts with the website. Every single interaction is added to the advantages or disadvantages of the user experience, and the sum that UX is the deciding factor in whether a visitor decides to become a customer or if they leave the site and go elsewhere.
The user experience is about meeting the visitor’s needs from start to finish. Your website must contain:
- Easy to navigate
- Attractive design
- Legible, legible color and font selection
- Understandable, value-adding content
It is important for your law firm to determine immediately whether your law firm can meet the client’s needs. Make your specialty clear on your homepage and avoid frustrating potential customers looking for specific help.
UX has so many features that it can be difficult to focus on just one at a time. Fortunately, the remaining six main features here will all add to overall UX.
Branding is about more than just your logo. However, you will find that a law firm logo is an important part of a well-branded business.
Branding includes how your company – and therefore your website – interacts with your customers. The most immediate part of this is the visual: the colors, fonts, shapes, images, graphics, and styles that you use in the design.
Remember that your website is the home of your company. It must be immediately recognizable as belonging to your company. It is recommended to use the logo on every page of the website. Statistics show that it is more noticeable and memorable when placed in the upper left corner.
Your color palette should work in harmony with your logo and other existing branding elements such as marketing materials. Most design experts recommend calm, calming colors for law firm design such as blue, green, or brown. Blue, in particular, is a popular choice as it is considered to be the most calming and trustworthy color.
What about the choice of font? Serif fonts, usually considered more traditional and reliable, are an excellent choice for a law firm. The most important factor, however, is readability and readability. The letters in the font you choose must be easy to identify and used in a legible size. It should also show up well against the background color to avoid eye strain.
This is important because having a subdomain for your website – that is, a free domain that runs under a website like WordPress – is one of the major challenges facing customers looking for trustworthy legal advice.
Subdomains are intended for amateur bloggers, not professional lawyers.
Choose a domain that is directly related to your law firm, either by name or by profession. If possible, avoid a domain that is bulky, difficult to spell, or just plain long. A monogram that uses the first letters of every name in the law firm is preferable to a domain name that contains five or six names in a row.
It can be tempting to use a catchphrase like “best legal representation in the Dallas area” or something along those lines. But it is better to hold it dignified and stick to the name / area of expertise. You can add the location if you want to be more specific, but avoid praising your own company right within the domain. This is another safe turn for many customers.
If there is one undeniable fact about law firms, it is that there is a lot of competition. In order to make a name for yourself, it is important to drive traffic to your website. An important way to do this is to include SEO rich keywords in your content.
However, it is not enough just to use legal terms. For the best results, use targeted SEO phrases that will reach your target audience. The sentences should focus on your area of expertise. It is also smart to include local SEO, including the area in which you operate. Most clients prefer to work face-to-face with a lawyer with whom they can speak beforehand. Local search engine optimization also increases credibility and attractiveness.
Positioning as an expert in your field is key to increasing credibility. Proof of your legal knowledge will increase your clients’ confidence that you can work on their case and stand up for their interests.
And they don’t have to wait to hire you to see your knowledge display. Create content that positions your company as experts with experience and offers potential customers added value.
A recommended way to do this is to include or link to a blog on your website. This gives you more options for SEO content, expert content, and backlinks with shareable content.
It also gives you an opportunity to show potential customers that you know your stuff and are happy to share them with others for their benefit. Sharing “value-added” content is actually a fantastic branding opportunity as it makes your business more reliable and compassionate.
In addition to the added value, the inclusion of testimonials would be another important point to turn visitors into customers. Ask past clients if they’re ready to be interviewed for the site, give a soundbite, or encourage them to post honest reviews – and be ready to be selective about which testimonials to include.
More than 70% of consumers say that positive testimonials and reviews increase their trust in a company. Even the presence of customer testimonials, regardless of the specifics of what they say, can be enough to build a prospect’s confidence in your company.
One final important touch point that needs to be included in your website design is an immediate contact person.
As you probably know, many seeking legal advice find themselves in a stressful situation and now want help. Show your willingness to adapt to them by incorporating various forms of instant feedback, contact, and support. Make the company’s phone number, email, social media, and address easy to find. If possible, incorporate a chatbot for instant connectivity that will help you identify the need and see if your business can help.
When it comes to finding legal representation, people look for companies that are trustworthy, reliable and that make them feel that their needs are being met. Each of these seven points listed here – and especially the overall user experience – will help and can give your prospect the confidence they need to use your services.